|October 2019: Smartwool launches “Socktober” – a charitable project that raises funds to help Friends of the Lake District Fell Care Days.
After a hugely successful Socktober campaign in 2018, Smartwool – the Merino wool active apparel brand – is proud to announce its partnership with Friends of the Lake District for this year’s campaign. The partnership will specifically support the charity’s Fell Care Days; an initiative which organises volunteer-led essential tasks in order to maintain the landscape of the Lake District, including litter picking (by foot or canoe), Rhododendron bashing and path building.
The Socktober campaign will raise funds for the charity through the sale of Smartwool socks throughout the month of October 2019. Through affiliated retailers George Fisher, Ellis Brigham, Cotswold Outdoor and Snow and Rock, for every pair of Smartwool socks sold, £1 is donated to Fell Care Days.
|WHAT ARE FELL CARE DAYS?
|Friends of the Lake District Fell Care Days are practical conservation and learning events which bring together local communities, schools and volunteers from many different walks of life. They focus on reconnecting people with the landscape by raising awareness of the immense value of uplands in providing: diverse and unique habitats, food and fuel, clean water, flood control, jobs, locking up carbon in peat soils, opportunities for recreation and improving our health and well-being to name but a few. The days are filled with a sense of shared purpose, fun, camaraderie and most importantly, lots of cake to help fuel volunteers through their tasks!
Fell Care Days are a great example of partnership working across the many organisations that work to protect the Lake District and Cumbria; who pitch in to help with conservation activities on the day. In particular, the National Trust who, not only generously donate funding each year, but also provide in-kind support from staff who lead many of the tasks.
Ruth Kirk, Landscape Engagement Officer with Friends of the Lake District and organiser of Fell Care Days says, “In a culture that is so often focused on the individual and the material, Fell Care Days seem to tap in to a deep seated desire to feel connected again to the natural world of which we are all part, and to be able to feel a sense of real satisfaction from giving something back and making a difference to a place that has inspired past generations and continues to inspire people now. It’s difficult to convey in words the swell of energy, the positive force for good and the impressive sense of concerted effort and action which embodies a Fell Care Day so why not sign up to get involved?”
Smartwool joins the National Trust as a funder for Friends of the Lake District’s Fell Care Days.